How do you know your advertising is value for money?Stuart | YLF
One of the questions we always get asked is “how do I know I am getting value for money on my advertising?
Well, the answer is quite simple!
Look at the cost of the advert you are looking to place and then look at the distribution figure. With both go these pieces of information you can work out how much per 1,000 house your advertising is going to cost you!
Find out the printed circulation of the magazine that you are going into and then compare cost per 1000 copies. (Some magazines publish the total circulation across several magazines. You need to know the delivered copies of the one you are in)
If the magazine prints 12,000 copies per edition divide the amount you pay per edition by 12.
If you you use Your Local Flyer divide the amount you pay per edition by 30.
Full Page – £15.00
Half Page – £8.34
Quarter Page – £4.30
Eighth Page – £2.30
These are the per 1,000 cost for Your Local Flyer.
Excluding Your Local Flyer, the average cost per 1,000 across Milton Keynes and surrounding areas is £6.74 for a quarter page advert!
Not really value for money!
For help on finding the perfect advert size for you business, check out our ‘Size Does Matter Video‘