FAQ – Frequently Asked Questions About A Leaflet Delivery Campaign Or Magazine AdvertStuart | YLF
With every enquiry we receive we have the same questions! These are good questions and ones that can tip the balance to have a leaflet delivery or magazine advert…… or not!
What happens to the leaflet/advert once it is delivered?
This is not an easy question for us to answer, however, The Direct Marketing Association have carried out extensive research in an attempt to give you a good idea of what to expect from your flyer distribution campaign: “A key finding is that 89% of consumers remember receiving a door drop mailing – more than any other marketing channel. And it has a powerful place in people’s lives, with 45% keeping leaflets on a pinboard or in the kitchen drawer”. This is great news! So your leaflet or advert will keep working for you even after it have been delivered!
How many times should I deliver leaflets or advertise?
Quiet simply…..more that once!
This is the essential ingredient to ensuring you will see a return on your investment. People don’t tend to respond to something on first view, they need to see it over and over, which is known as drip effect marketing. You need to plan a long term campaign, tailored around your budget, which enables your flyer or advert to target the right audience on a regular basis with an actionable message. For example, we ALL know who McDonlads are but you will see adverts pretty much everywhere you go from Bus Stops and Newspapers to TV adverts and every now and then a leaflet drop with the latest offers – do they need to? YES as it keeps their brand fresh in the viewers mind.
What ROI (Return on Investment) can you guarantee?
This is the most frequently asked question and the response is always the same…… We can not say. We can guarantee to deliver your leaflet/magazine advert but we can not guarantee the response rate. Let’s think about this, when you join a gym, you would not go in and ask the instructor “How much weight will I lose?” or “How much will bulk up?“. The answers to this are he same, if you go to the gym once the answer is none but if you keep going and keep putting the work in you will start to see results, the principles are the same when it comes to your leaflet delivery and magazine advertising.
I am a new business, is leaflet delivery or advertising a waste time for me?
Certainly not, and there are a number of reasons why. If you are a local business looking for local customers then I can’t think of a better solution to advertise locally than flyer distribution or local magazine advertising. “So, why will people respond if they haven’t heard of me?” They won’t necessarily on first view, but going back to the joining the gym, leaflet distribution o advertising is not a one hit wonder, just as going to the gym doesn’t work if you only turn up once. Leaflet distribution and magazine advertising works most effectively when treated as a long term campaign, which goes out to the same people over and over. This is the same whether you are an established business, a new business, or a small business looking to expand.